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New Perspectives in Luxury Branding
Emerald Group Publishing Limited
€ 56.66
FREE Delivery in Ireland
Description for New Perspectives in Luxury Branding
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Product Details
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Series
Emerald Gems
Condition
New
Weight
373 g
Number of Pages
224
Place of Publication
Bingley, United Kingdom
ISBN
9781785608636
SKU
V9781785608636
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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