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Online Customer Loyalty
Roberta C. Nacif
€ 122.40
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Description for Online Customer Loyalty
Paperback. Series: Kundenmanagement and Electronic Commerce. Num Pages: 383 pages, 1 black & white illustrations, 56 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 459.
Over the last few years, companies paid more attention to managing custo mer relationships both effectively and efficiently. Among others, this led to an increased use of so-called self-service technologies (SSTs). For example, financial services are provided at lower costs and in an effective way through ATMs, airlines encourage their customers to use check-in machines, and on line retailers offer advice through low-cost media only. Such SSTs require hardly any personnel, and the customer him/herself so to say designs and provides the service. This development is reinforced by new telecommunica tion media and information technologies as well as by the ... Read more
Over the last few years, companies paid more attention to managing custo mer relationships both effectively and efficiently. Among others, this led to an increased use of so-called self-service technologies (SSTs). For example, financial services are provided at lower costs and in an effective way through ATMs, airlines encourage their customers to use check-in machines, and on line retailers offer advice through low-cost media only. Such SSTs require hardly any personnel, and the customer him/herself so to say designs and provides the service. This development is reinforced by new telecommunica tion media and information technologies as well as by the ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
383
Condition
New
Series
Kundenmanagement and Electronic Commerce
Number of Pages
361
Place of Publication
Wiesbaden, Germany
ISBN
9783824479108
SKU
V9783824479108
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Roberta C. Nacif
Dr. Roberta C. Nacif promovierte bei Prof. Dr. Manfred Krafft am Lehrstuhl für Marketing der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) in Vallendar. Sie ist als Strategy Consultant mit dem Schwerpunkt Einsatz quantitativer Methoden im Marketing tätig.
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