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PR In A Week: A Public Relations Masterclass In Seven Simple Steps
Brian Salter
€ 15.99
€ 11.92
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Description for PR In A Week: A Public Relations Masterclass In Seven Simple Steps
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend ... Read more
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend ... Read more
Product Details
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
128
Place of Publication
London, United Kingdom
ISBN
9781473610293
SKU
V9781473610293
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Brian Salter
Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes before leaving to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie. There he was responsible for improving relations with the resident press and for crisis communications at the airport. Following ... Read more
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