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PR Strategy and Application: Managing Influence
W. Timothy Coombs
€ 53.72
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Description for PR Strategy and Application: Managing Influence
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
- Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
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Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR
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Argues for a move away from ... Read more
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Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders
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Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships
- Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs
Show LessProduct Details
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
Hoboken, United Kingdom
ISBN
9781405144087
SKU
V9781405144087
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About W. Timothy Coombs
W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today’s Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern ... Read more
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