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Praxisorientiertes Business-To-Business-Marketing
Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald
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Description for Praxisorientiertes Business-To-Business-Marketing
Paperback / so. Num Pages: 306 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
Product Details
Format
Paperback
Publication date
2006
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
306
Condition
New
Number of Pages
306
Place of Publication
Wiesbaden, Germany
ISBN
9783834903464
SKU
V9783834903464
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald
Prof. Dr. Thomas Werani ist Leiter der Abteilung Business-to-Business-Marketing am Institut für Handel, Absatz und Marketing an der Johannes Kepler Universität Linz. Prof. (FH) Dr. Kurt Gaubinger ist FH-Professor für Marketing im Fachhochschul-Studiengang Innovations- und Produktmanagement der FH Oberösterreich, Campus Wels. Dr. Harald Kindermann ist FH-Professor für Marketing im Fachhochschul-Studiengang e-business der FH Oberösterreich, Campus Steyr.
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