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Product and Market Development For Subsistence Marketplaces
M. Viswan J.A. Rosa
€ 186.97
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Description for Product and Market Development For Subsistence Marketplaces
Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume ... Read more
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume ... Read more
Product Details
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
Series
Advances in International Management
Number of Pages
360
Place of Publication
, United States
ISBN
9780762313969
SKU
V9780762313969
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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