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Product Information Management
Jorij Abraham
€ 62.91
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Description for Product Information Management
Paperback. This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook. Series: Management for Professionals. Num Pages: 194 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJMP; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies ... Read more
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
194
Condition
New
Series
Management for Professionals
Number of Pages
179
Place of Publication
Cham, Switzerland
ISBN
9783319380391
SKU
V9783319380391
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jorij Abraham
Jorij Abraham is Founder of the eCommerce Foundation, a non-profit organization dedicated to help organizations and industries improve their ecommerce activities. He advises companies about ecommerce strategy, omni-channel development and product information management. Jorij has focused his career on ecommerce and the business side of product information management. While writing part of this book he has been Director of Consulting ... Read more
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