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Jim Haynes - Public Relations Writing: Strategies & Structures - 9781305500006 - V9781305500006
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Public Relations Writing: Strategies & Structures

€ 185.83
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Description for Public Relations Writing: Strategies & Structures Paperback. Num Pages: 384 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Weight in Grams: 567.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

Product Details

Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2016
Condition
New
Weight
566g
Number of Pages
384
Place of Publication
Mason, OH, United States
ISBN
9781305500006
SKU
V9781305500006
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-20

About Jim Haynes
Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current ... Read more

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