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Raising the Corporate Umbrella
Kitchen, Philip J.; Schultz, Don
€ 68.13
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Description for Raising the Corporate Umbrella
Paperback. Num Pages: 432 pages, biography. BIC Classification: KCL; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Product Details
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
432
Condition
New
Number of Pages
410
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349425327
SKU
V9781349425327
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kitchen, Philip J.; Schultz, Don
PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India ... Read more
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