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Sales & marketing
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Sales & marketing
Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780631193555
- ISBN
- 9780631193555
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780631200918
- ISBN
- 9780631200918
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 41.12
€ 41.12
Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 600
- Condition
- New
- SKU
- V9780631211266
- ISBN
- 9780631211266
Paperback
Condition: New
€ 48.99€ 38.26
€ 48.99
€ 38.26
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 106.89
€ 106.89
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 44.99€ 44.86
€ 44.99
€ 44.86
Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- New Ed
- Number of pages
- 288
- Condition
- New
- SKU
- V9780631214854
- ISBN
- 9780631214854
Paperback
Condition: New
€ 44.99€ 34.47
€ 44.99
€ 34.47
Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 1986
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674166356
- ISBN
- 9780674166356
Hardback
Condition: New
€ 56.78€ 52.48
€ 56.78
€ 52.48
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.81€ 68.64
€ 88.81
€ 68.64
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 72.76
€ 72.76
Paperback. A history of the PR industry, and how it has shaped and corrupted politics. Num Pages: 240 pages, 8 figures. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 214 x 135 x 14. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pluto Press United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780745326887
- ISBN
- 9780745326887
Paperback
Condition: New
€ 33.99€ 22.94
€ 33.99
€ 22.94
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 129.56
€ 129.56
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 56.95
€ 56.95
Hardcover. This volume presents a comprehensive overview of the 11 different models of large group intervention, in which employees and customers are brought together. It explores their similarities and differences, describes their origins, and presents these methods with examples and case studies. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJSU; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 160 x 22. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787903244
- ISBN
- 9780787903244
Hardback
Condition: New
€ 76.58
€ 76.58
Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787903268
- ISBN
- 9780787903268
Hardback
Condition: New
€ 53.95
€ 53.95
Hardcover. A resource for executives, managers, and consultants which distills a range of new improvement techniques down to six proven practices. It shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and improvement efforts. Num Pages: 286 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 30. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 286
- Condition
- New
- SKU
- V9780787908577
- ISBN
- 9780787908577
Hardback
Condition: New
€ 47.48
€ 47.48
Paperback. Offers 74 tools and strategies for transforming bureaucratic public institutions, covering every aspect of public management, from budgeting and strategic planning to motivating employees and building a more entrepreneurial culture. Num Pages: 704 pages, Ill. BIC Classification: JPH; JPQ; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 239 x 204 x 32. Weight in Grams: 1254.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 704
- Condition
- New
- SKU
- V9780787943325
- ISBN
- 9780787943325
Paperback
Condition: New
€ 79.10
€ 79.10
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 110.76
€ 110.76
Paperback. Series: Jossey-Bass Business and Management Reader Series. Num Pages: 336 pages, Ill. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 22. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780787946678
- ISBN
- 9780787946678
Paperback
Condition: New
€ 38.99€ 30.70
€ 38.99
€ 30.70
Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 104
- Condition
- New
- SKU
- V9780787950828
- ISBN
- 9780787950828
Paperback
Condition: New
€ 27.19
€ 27.19
Hardcover. Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author's seminar programme, this title provides readers with a system for building and sustaining customer service. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 266 x 188 x 18. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780787951399
- ISBN
- 9780787951399
Hardback
Condition: New
€ 51.02
€ 51.02
Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787953102
- ISBN
- 9780787953102
Hardback
Condition: New
€ 44.99€ 39.21
€ 44.99
€ 39.21
Paperback. This down-to-earth guide provides nonprofit executives and board members with the information and tools they need to create a persuasive and effective annual report. Num Pages: 240 pages, Ill. BIC Classification: KFCR; KJSP; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 278 x 210 x 13. Weight in Grams: 582.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787954109
- ISBN
- 9780787954109
Paperback
Condition: New
€ 34.79
€ 34.79
Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787964191
- ISBN
- 9780787964191
Paperback
Condition: New
€ 33.99€ 26.89
€ 33.99
€ 26.89