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Rethinking Marketing: The Entrepreneurial Imperative
Schindehutte, Minet, Morris, Michael, Pitt, Leyland
€ 138.63
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Description for Rethinking Marketing: The Entrepreneurial Imperative
Paperback. For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Num Pages: 384 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 24. Weight in Grams: 518.
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
Product Details
Format
Paperback
Publication date
2008
Publisher
Prentice Hall
Condition
New
Number of Pages
384
Place of Publication
, United States
ISBN
9780132393898
SKU
V9780132393898
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-40
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