Return of the Hustle: The Art of Marketing With Music
Eric Sheinkop
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Description for Return of the Hustle: The Art of Marketing With Music
Hardcover. In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 150 x 223 x 22. Weight in Grams: 442.
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?
If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose ... Read more
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?
If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
238
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137582003
SKU
V9781137582003
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Eric Sheinkop
After spending years supporting Fortune 100 companies in finding the perfect music for advertising campaigns, at age 25, Sheinkop co-created Music Dealers - a global music technology solution that bridges the gap between bands and brands, enabling brands to create meaningful and authentic touch points with their target audiences and opening up a new route for emerging artists to gain ... Read more
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