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Revenue Management and Survival Analysis in the Automobile Industry
Andre Jerenz
€ 66.95
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Description for Revenue Management and Survival Analysis in the Automobile Industry
Paperback. Num Pages: 186 pages, 36 black & white illustrations, 28 black & white tables. BIC Classification: KJS; KJT. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 250.
Revenue management has been successfully applied to service-oriented industries for a long time. In the more recent past, besides these classical application areas, it has been introduced to other production and logistics processes as well. For the automobile industry so far, only a few revenue managementmodels have been developed but practically none for its used car sector. Being a sector with suitable prerequisites and a low pro?t margin, this is a promising application area for price-based revenue management. As used cars are “individual” and “durable” goods – unlike seat or room bookings –, a different approach is necessary with “dynamic ... Read more
Revenue management has been successfully applied to service-oriented industries for a long time. In the more recent past, besides these classical application areas, it has been introduced to other production and logistics processes as well. For the automobile industry so far, only a few revenue managementmodels have been developed but practically none for its used car sector. Being a sector with suitable prerequisites and a low pro?t margin, this is a promising application area for price-based revenue management. As used cars are “individual” and “durable” goods – unlike seat or room bookings –, a different approach is necessary with “dynamic ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
186
Condition
New
Number of Pages
169
Place of Publication
Wiesbaden, Germany
ISBN
9783834910370
SKU
V9783834910370
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Andre Jerenz
Dr. André Jerenz promovierte extern bei Prof. Dr. Ulrich Tüshaus am Lehrstuhl Operations Research an der Universität der Bundeswehr, Hamburg. Er ist als Offizier im Bundesamt für Informationsmanagement und Informationstechnik der Bundeswehr in Koblenz tätig.
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