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Sales, Marketing, and Continuous Improvement
Daniel M. Stowell
€ 46.84
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Description for Sales, Marketing, and Continuous Improvement
Hardcover. A resource for executives, managers, and consultants which distills a range of new improvement techniques down to six proven practices. It shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and improvement efforts. Num Pages: 286 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 30. Weight in Grams: 640.
Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book.
-- Bernard F. Sergesketter, vice president (retired), AT&T
Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.
Based on studies in more ... Read more
Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book.
-- Bernard F. Sergesketter, vice president (retired), AT&T
Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.
Based on studies in more ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Number of pages
286
Condition
New
Number of Pages
306
Place of Publication
New York, United States
ISBN
9780787908577
SKU
V9780787908577
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Daniel M. Stowell
DANIEL M. STOWELL is president of D.M. Stowell & Company and provides consulting, training, facilitation, research, and project management services in the areas of sales, marketing and quality. Stowell also draws on his 26 years of experience with the IBM Corporation, where he held management positions in Sales, marketing, and quality improvement. he has contributed to such publications as Quality ... Read more
Reviews for Sales, Marketing, and Continuous Improvement
"At last, a comprehensive look at quality in the marketing function that combines both a conceptual perspective and the experience of successful managers. Sales and marketing executives will find reading this book well worth their time."
Joseph L. Orsini, Ph.D., professor of marketing and quality management, California State University, Sacramento "For companies that look to their sales ... Read more
Joseph L. Orsini, Ph.D., professor of marketing and quality management, California State University, Sacramento "For companies that look to their sales ... Read more