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Sales Promotion
David Horchover
€ 15.99
€ 13.65
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Description for Sales Promotion
Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
Fast track route to mastering all aspects of sales promotion
Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions
Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the ... Read more
Fast track route to mastering all aspects of sales promotion
Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions
Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
114
Condition
New
Series
ExpressExec S.
Number of Pages
128
Place of Publication
Oxford, United Kingdom
ISBN
9781841121963
SKU
V9781841121963
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Horchover
DAVID HORCHOVER has worked for several blue chip companies, including the UK's Institute of Export, as Sales and Marketing Director. He writes and lectures widely on marketing topics and holds the Chartered Institute of Marketing's President's Award.
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