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23%OFFGill G. Ringland - Scenarios in Marketing: From Vision to Decision - 9780470032725 - V9780470032725
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Scenarios in Marketing: From Vision to Decision

€ 43.99
€ 33.72
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Description for Scenarios in Marketing: From Vision to Decision Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how ... Read more

Product Details

Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Condition
New
Weight
483g
Number of Pages
244
Place of Publication
Chichester, United Kingdom
ISBN
9780470032725
SKU
V9780470032725
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Gill G. Ringland
Lloyd Burdett joined Henley Centre Headlight Vision in 2003 having previously held a number of long-term strategy and delivery roles in the public sector. His work at HCHLV has focused on a wide range of futures, scenario planning and long-term strategy projects with clients in both the private and public sectors. Along with Andrew Curry, Lloyd now leads HCHLV's futures ... Read more

Reviews for Scenarios in Marketing: From Vision to Decision
The book covers a lot of ground...all those who are interested in moving things on should have a look (Professional Marketing, Summer 2007)

Goodreads reviews for Scenarios in Marketing: From Vision to Decision


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