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Smes in an Era of Globalization
Ilan Bijaoui
€ 72.46
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Description for Smes in an Era of Globalization
Hardback. Num Pages: 138 pages, biography. BIC Classification: JFFS; KJS; KJV. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 298.
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies ... Read more
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
138
Condition
New
Number of Pages
138
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137575708
SKU
V9781137575708
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ilan Bijaoui
Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The ... Read more
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