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Strategic International Marketing
Hans G. Meissner
€ 126.74
FREE Delivery in Ireland
Description for Strategic International Marketing
Paperback. Num Pages: 178 pages, 5 black & white illustrations, 33 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 305.
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background ... Read more
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
178
Condition
New
Number of Pages
178
Place of Publication
Berlin, Germany
ISBN
9783642754791
SKU
V9783642754791
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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