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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan

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Description for Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Product Details

Publisher

Palgrave Macmillan

Format

Paperback

Publication date

2014

Condition

New

Weight

398g

Number of Pages

238

Place of Publication

Basingstoke, United Kingdom

ISBN

9781349495580

SKU

V9781349495580

Shipping Time

Usually ships in 15 to 20 working days

Ref

99-15

About Kevin Ryan

Kevin Ryan is the founder of the digital advertising firm Motivity Marketing, Inc. He has appeared on CNN and been featured in The Wall Street Journal, USA Today, ABC News, The New York Times, Forbes, and Advertising Age. Prior to launching Motivity Marketing, Ryan founded Kinetic Results, an Advertising Age Top 20 performance marketing firm, served as VP, Global Content ... Read more

Reviews for Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

What do you do if you're a twentieth century business awakening to the new rules of the twenty-first century? In Taking Down Goliath, Ryan and Graham unpack the secrets of creative leverage for the digital age. Armed with practical advice and insights, this book offers a great strategic framework for re-considering your brand and attacking lethargic thinking. - John ... Read moreGerzema, Best-selling author and social strategist Anyone can write a book directing big brands in how to spend their billion dollar marketing budgets. Taking Down Goliath guides small brands in how to use their size as an advantage to strategically out maneuver the big guys. This is an exceptional book demonstrating how digital has changed the rules of marketing andhas tilted it in favor of the smaller, innovative player. - Jeffrey Cole, Director & CEO, Center for the Digital Future at USC Annenberg School It's not magic. But in order to succeed at digital marketing today you need a heck of a lot of smarts and know-how. The authors of this book can't help you with the former, but they sure can help you with the latter! With this book, you'll get solid, practical advice from two masters who do this stuff every day, and do it exceptionally well. - Geoffrey Ramsey, Chairman and Co-founder, eMarketer, Inc. What makes this book invaluable is its unrelenting focus on the 'why' (not just the 'how') of digital marketing. That, and inspiring interviews with real-life Davids who have leveraged digital tools to make a real difference in their careers, their businesses and their lives make this plain-English book downright inspirational! - Rebecca Lieb, Industry Analyst, The Altimeter Group & author of Content Marketing My job is helping the Fortune 1000 survive the digital revolution, and that just got harder! This book doesn't just tell you what to do to compete effectively as a little guy. It walks you through the process providing clear and effective instruction. - Stefan Tornquist, Vice President, Research Econsultancy Taking Down Goliath helps to level the playing field between the Davids and Goliaths of the world. Today many SMBs look with fear at digital marketing, but Ryan and Graham have done an excellent job simplifying both the strategies and tactics needed to make smaller businesses competitive with the big guys. - John F. Kelsey, III, Advisor, BIA/Kelsey, Founder, The Kelsey Group, Inc. Show Less

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan

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