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The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Cees B.M. Van Riel
€ 72.40
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Description for The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Paperback. Num Pages: 256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79. BIC Classification: KJC; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 156 x 234 x 12. Weight in Grams: 372.
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which ... Read more
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which ... Read more
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2012
Condition
New
Weight
371g
Number of Pages
238
Place of Publication
London, United Kingdom
ISBN
9780415690751
SKU
V9780415690751
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Cees B.M. Van Riel
Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).
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