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The Analytical Marketer: How to Transform Your Marketing Organization
Adele Sweetwood
€ 37.99
€ 31.98
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Description for The Analytical Marketer: How to Transform Your Marketing Organization
Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical ... Read more
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical ... Read more
Product Details
Publisher
Harvard Business School Publishing
Format
Hardback
Publication date
2016
Condition
New
Weight
415 g
Number of Pages
208
Place of Publication
Boston, United States
ISBN
9781625278456
SKU
V9781625278456
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Adele Sweetwood
Adele Sweetwood is Senior Vice President of Global Marketing and Shared Services for SAS, the world's largest independent analytics company. She has held a variety of sales, services, and marketing positions at SAS for twenty-six years and, most recently, led the transformation of the marketing organization to meet the challenges and opportunities of data and analytics in a globalized market. ... Read more
Reviews for The Analytical Marketer: How to Transform Your Marketing Organization
The Analytical Marketer provides critical insight into the changing marketing organization
and the tools for reinventing it.
Marketing Magnified ADVANCE PRAISE for The Analytical Marketer: Geoffrey A. Moore, author, Crossing the Chasm and Zone to Win
Persuasive and powerful. An essential guide to rethinking and rebuilding your marketing organization
from mind-set and structure to talent and leadership. Lori ... Read more
and the tools for reinventing it.
Marketing Magnified ADVANCE PRAISE for The Analytical Marketer: Geoffrey A. Moore, author, Crossing the Chasm and Zone to Win
Persuasive and powerful. An essential guide to rethinking and rebuilding your marketing organization
from mind-set and structure to talent and leadership. Lori ... Read more