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The Basics of Media Writing: A Strategic Approach
Scott A. Kuehn
€ 123.39
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Description for The Basics of Media Writing: A Strategic Approach
Paperback. .
This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for ... Read more
This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for ... Read more
Product Details
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2017
Condition
New
Weight
838g
Number of Pages
568
Place of Publication
Washington, United States
ISBN
9781506308104
SKU
V9781506308104
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Scott A. Kuehn
Scott Kuehn, Ph.D. - is Professor of Communication at Clarion University of Pennsylvania. He earned his Ph.D. in Speech Communication at the Pennsylvania State University in 1987. Scott teaches courses in mass communication research, communication law, new media effects, social media for media professions, mass media criticism, and photography. His research focuses on the perceptions of communication skills and communication ... Read more
Reviews for The Basics of Media Writing: A Strategic Approach
I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this ... Read more