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The Handbook of Organic and Fair Trade Food Marketing
Andrew Wright
€ 301.37
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Description for The Handbook of Organic and Fair Trade Food Marketing
Hardback. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. Editor(s): Wright, Simon; McCrea, Diane. Num Pages: 312 pages, 85. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 21. Weight in Grams: 822.
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods.
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods.
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
312
Condition
New
Number of Pages
312
Place of Publication
Hoboken, United Kingdom
ISBN
9781405150583
SKU
V9781405150583
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Andrew Wright
Simon Wright is the founder of O & F Consulting (London), a Council Member of the Soil Association and an advisor to a number of organic and Fairtrade retailers and food manufacturers. Diane McCrea is an independent consultant on food and consumer affairs based in Cardiff, working in Europe and Internationally. She is ... Read more
Reviews for The Handbook of Organic and Fair Trade Food Marketing
"This book makes an excellent contribution to the organic movement by providing a detailed analysis fo the market for, and the marketing of, organic products. As such it assists in filling in the void that exists between narrowly focused academic publications, topical journalism and consumer publications that focus on why organic and where to get it from. However, as the ... Read more