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The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries
Franziska Kruger
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Description for The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries
Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Product Details
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Paperback
Publication date
2016
Series
International Management Studies
Condition
New
Weight
322g
Number of Pages
208
Place of Publication
, Germany
ISBN
9783658125561
SKU
V9783658125561
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Franziska Kruger
Dr. Franziska Kruger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
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