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6%OFFJeffrey Cruikshank - The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century - 9781591393085 - V9781591393085
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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

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Description for The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century hardcover.
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth ... Read more

Product Details

Format
Hardback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
400
Condition
New
Number of Pages
480
Place of Publication
, United States
ISBN
9781591393085
SKU
V9781591393085
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Jeffrey Cruikshank
Jeffrey L. Cruikshank is an author or coauthor of many books, including Shaping the Waves: A History of Entrepreneurship at Harvard Business School. Arthur W. Schultz is a veteran ad agency executive who once headed Foote Cone & Belding, the successor agency to Albert Lasker's Lord & Thomas.

Reviews for The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
"a must-read for anyone in advertising" - Advertising Age "excellent biography" - Advertising Age "rich and compelling" Seattle Post-Intelligencer "The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today." - The Wall Street Journal, July 30, 2010 "Writer Cruikshank...and former advertising agency head Schultz help ensure, ... Read more

Goodreads reviews for The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century


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