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The Market Research Society - The Market Research and Insight Yearbook: Transforming Evidence into Impact - 9780749478339 - V9780749478339
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The Market Research and Insight Yearbook: Transforming Evidence into Impact

€ 51.78
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Description for The Market Research and Insight Yearbook: Transforming Evidence into Impact Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

Product Details

Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9780749478339
SKU
V9780749478339
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About The Market Research Society
The Market Research Society is a credible and recognised voice within the market research industry and known for recognising innovation and excellence. With Kogan Page, leading independent professional and academic publisher to the Market Research sector, both organisations are ideally placed to support this exclusive selection of case studies for the leading lights in Market Research.

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