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The Social Web in the Hotel Industry. The Impact of the Social Web on the Information Process of German Hotel Guests.
Nadine Chehimi
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Description for The Social Web in the Hotel Industry. The Impact of the Social Web on the Information Process of German Hotel Guests.
Paperback. Num Pages: 207 pages, 79 black & white illustrations, 34 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized ... Read more
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
207
Condition
New
Number of Pages
183
Place of Publication
, Germany
ISBN
9783658045432
SKU
V9783658045432
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nadine Chehimi
Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.
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