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The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Matt Watkinson
€ 26.99
€ 26.89
FREE Delivery in Ireland
Description for The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
Overall WINNER - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a ... Read more
Show LessProduct Details
Publisher
FT Press
Number of pages
240
Format
Paperback
Publication date
2012
Series
Financial Times Series
Condition
New
Number of Pages
240
Place of Publication
Harlow, United Kingdom
ISBN
9780273775089
SKU
V9780273775089
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-9
About Matt Watkinson
Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .
Reviews for The Ten Principles Behind Great Customer Experiences (Financial Times Series)
"Many of the business manuals or books that cross our desk here at The Entrepreneurs are dry, aspirational, self-help texts devoid of any intellectual spice. Some business themed books however buck the trend. Glance at its title and Matt Watkinson's business tome seems innocuous enough, "The Ten Principles Behind Great Customer Experiences." But crack open the spine, and the prose ... Read more