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The Ultimate Book of Business Brands
Stuart Crainer
€ 20.99
€ 18.33
FREE Delivery in Ireland
Description for The Ultimate Book of Business Brands
Paperback. The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends. Series: Ultimate S. Num Pages: 246 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 13. Weight in Grams: 404.
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
246
Condition
New
Series
Ultimate S.
Number of Pages
256
Place of Publication
Oxford, United Kingdom
ISBN
9781841124391
SKU
V9781841124391
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Stuart Crainer
STUART CRAINER is the author of The Management Century. His work appears in The Times and leading business magazines including Across the Board, Strategy and Business and Business 2.0. DES DEARLOVE is the co-author, with Stephen Coomber, of Architects of the Business Revolution. He is a former commissioning editor of The Times, and remains a frequent contributor ... Read more
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