Tourism Marketing for Developing Countries
Avraham, Eli; Ketter, Eran
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Description for Tourism Marketing for Developing Countries
Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
193
Condition
New
Number of Pages
193
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137342140
SKU
V9781137342140
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Avraham, Eli; Ketter, Eran
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs. Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on ... Read more
Reviews for Tourism Marketing for Developing Countries
“This book provides practical and operational recommendations for managing image and crises. Ultimately, the advice and recommendations offered by the authors should assist tourism leaders and planners to overcome roadblocks in combatting crises such as perceptions of danger, perception of the lack of activities, whether businesses are open or closed, what the value perception is for visitors and if the ... Read more