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True Story: How to Combine Story and Action to Transform Your Business
Ty Montague
€ 29.99
€ 26.29
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Description for True Story: How to Combine Story and Action to Transform Your Business
Hardback.
Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can ... Read more
Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781422170687
SKU
V9781422170687
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ty Montague
Ty Montague is a founder of co:collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases presented in True Story are based on what co: does for businesses of all sizes. Ty's work helping companies transform themselves has been featured in a cover story in Fast ... Read more
Reviews for True Story: How to Combine Story and Action to Transform Your Business
"Montague gets right to the chink in the armor of storytelling: Unless the story you tell about your company is true, it is just empty words. And the way you make a story true, he says, is by "storydoing." Storydoing is telling a story through your actions."
strategy+business magazine "An original take on using story to convey your brand ... Read more
strategy+business magazine "An original take on using story to convey your brand ... Read more