9%OFF

Stock image for illustration purposes only - book cover, edition or condition may vary.
No B.S.Trust-Based Marketing
Dan S. Kennedy
€ 21.99
€ 19.95
FREE Delivery in Ireland
Description for No B.S.Trust-Based Marketing
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights. -- Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix ItInternationally recognized millionaire maker, Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the trust no one mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. No B.S. Trust-Based Marketing covers: 8 ways to demonstrate trustworthiness to prospective clientsThe #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream salesman to prospectsWhy Where can I find clients? is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?How to keep products, services and prospects away from the avalanche of competitive and confusing information onlineThe incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
Product Details
Publisher
Entrepreneur Press United States
Number of pages
240
Format
Paperback
Publication date
2012
Series
No B. S.
Condition
New
Weight
369g
Number of Pages
240
Place of Publication
Irvine, United States
ISBN
9781599184401
SKU
V9781599184401
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Dan S. Kennedy
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Reviews for No B.S.Trust-Based Marketing