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Vintage Marketing Differentiation
Robert L. Williams
€ 161.17
FREE Delivery in Ireland
Description for Vintage Marketing Differentiation
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations.
Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely ... Read more
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations.
Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Number of pages
276
Condition
New
Number of Pages
256
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137394316
SKU
V9781137394316
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Robert L. Williams
Robert L. Williams, Jr. is Assistant Professor of Marketing in the Sigmund Weis School of Business at Susquehanna University, USA, after spending 20 years as a practitioner in Fortune 50/500 companies. His current academic research interests focus on competitive advantage, branding, innovation, higher education, and gastro-tourism. Helena A. Williams is a Partner at Mar-Kadam Associates, LLC, a firm that specializes ... Read more
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