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Sales & marketing

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Sales & marketing

Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
Publisher
AMACOM
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Special ed.
Condition
New
SKU
V9780814431771
ISBN
9780814431771
Paperback
Condition: New

€ 20.99
€ 14.28

Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
Condition
Used, Very Good
Publisher
HarperCollins Publishers
Format
Hardback
Publication date
2001
SKU
KSG0011991
ISBN
9780007112296
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
6th
Condition
New
SKU
V9781292093147
ISBN
9781292093147
Paperback
Condition: New

€ 86.37

Paperback.

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118551554
ISBN
9781118551554
Paperback
Condition: New

€ 26.99
€ 19.84

Paperback. How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 252 x 18. Weight in Grams: 424.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9780749479794
ISBN
9780749479794
Paperback
Condition: New

€ 33.99
€ 30.49

Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607507
ISBN
9781473607507
Paperback
Condition: New

€ 11.99
€ 10.10

Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
Publisher
powerHouse Books
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781576878361
ISBN
9781576878361
Hardback
Condition: New

€ 27.99
€ 27.32

Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781848608788
ISBN
9781848608788
Paperback
Condition: New

€ 68.51

Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9780749464318
ISBN
9780749464318
Paperback
Condition: New

€ 40.99
€ 35.95

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.14

Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
Publisher
Prentice-Hall
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273738077
ISBN
9780273738077
Paperback
Condition: New

€ 19.99
€ 15.80

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9783834923233
ISBN
9783834923233
Hardback
Condition: New

€ 64.32
€ 41.39

Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780470034507
ISBN
9780470034507
Paperback
Condition: New

€ 64.43

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.17

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
Publisher
Kaplan Publishing
Number of pages
256
Format
Hardback
Publication date
2000
Edition
0th Edition
Condition
New
SKU
V9780793136643
ISBN
9780793136643
Hardback
Condition: New

€ 43.37

Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780749457051
ISBN
9780749457051
Paperback
Condition: New

€ 40.99
€ 35.95

Paperback. Num Pages: 510 pages. BIC Classification: CBW; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 187. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
510
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780415748841
ISBN
9780415748841
Paperback
Condition: New

€ 93.40

Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
Publisher
Pearson Education Limited United Kingdom
Number of pages
352
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780273632979
ISBN
9780273632979
Paperback
Condition: New

€ 80.84

Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
304
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071813372
ISBN
9780071813372
Hardback
Condition: New

€ 42.99
€ 35.64

Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
Publisher
Portfolio
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780241004449
ISBN
9780241004449
Paperback
Condition: New

€ 26.99
€ 20.03

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