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Scenarios: The Art of Strategic Conversation
Kees Van Der Heijden
€ 47.27
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Description for Scenarios: The Art of Strategic Conversation
Hardcover. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material. Num Pages: 380 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 25. Weight in Grams: 752.
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and ... Read more
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and ... Read more
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
380
Format
Hardback
Publication date
2004
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9780470023686
SKU
V9780470023686
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Kees Van Der Heijden
About the author Kees van der Heijden is an Associate Fellow of Templeton College, University of Oxford, and a Visiting Professor at the Netherlands Business School, Nijenrode University. He is also Emeritus Professor of the University of Strathclyde Graduate School of Business, Glasgow, where he has taught General and Strategic Management since 1990. In addition, he is a ... Read more
Reviews for Scenarios: The Art of Strategic Conversation
“…all important subjects for the modern manager are covered in 5 parts…” (Business Books – web)