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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
€ 19.99
€ 16.19
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Description for Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Product Details
Format
Paperback
Publication date
2015
Publisher
Workman Publishing Company
Condition
New
Number of Pages
192
Place of Publication
, United States
ISBN
9780761181750
SKU
V9780761181750
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Josh Weltman
Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.
Reviews for Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
“Mad Men ad man Josh Weltman knows how to sell.”
Fast Company co.CREATE "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world."
EntertainmentWeekly.com Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re ... Read more
Fast Company co.CREATE "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world."
EntertainmentWeekly.com Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re ... Read more