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11%OFFRussell Johnston - Selling Themselves: The Emergence of Canadian Advertising - 9781442613072 - V9781442613072
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Selling Themselves: The Emergence of Canadian Advertising

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Description for Selling Themselves: The Emergence of Canadian Advertising paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the ... Read more

The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

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Product Details

Format
Paperback
Publication date
2012
Publisher
University of Toronto Press United States
Condition
New
Series
Heritage
Number of Pages
368
Place of Publication
Toronto, Canada
ISBN
9781442613072
SKU
V9781442613072
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Russell Johnston
Russell Johnston is an associate professor in the Department of Communication, Popular Culture, and Film at Brock University.

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