Services Marketing Cases in Emerging Markets: An Asian Perspective
Sanjit Kumar Roy (Ed.)
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Description for Services Marketing Cases in Emerging Markets: An Asian Perspective
Hardback. Editor(s): Roy, Sanjit Kumar; Nguyen, Bang; Mutum, Dilip S. Num Pages: 194 pages, 4 black & white illustrations, 24 colour illustrations, biography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 454.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast ... Read more
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Condition
New
Weight
453g
Number of Pages
184
Place of Publication
Cham, Switzerland
ISBN
9783319329680
SKU
V9783319329680
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sanjit Kumar Roy (Ed.)
Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia. His research interests include Services Marketing and Consumer-Brand Relationships. He co-edited Marketing Cases for Emerging Markets. He has published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Internet Research and Journal of Services Marketing among others. Dilip S. ... Read more
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