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Simply Better
Barwise, Patrick, Meehan, Sean
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Description for Simply Better
Hardcover.
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet ... Read more
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
Harvard Business School Press
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9780875843988
SKU
V9780875843988
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Barwise, Patrick, Meehan, Sean
Patrick Barwise is Professor of Management and Marketing at London Business School. Sean Meehan is the Martin Hilti Professor of Marketing and Change Management and director of the MBA program at IMD, in Lausanne, Switzerland.
Reviews for Simply Better
It's all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. Edge 20050805 This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap that exists in all ... Read more