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Social Innovation and New Business Models
Laura Michelini
€ 83.55
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Description for Social Innovation and New Business Models
Paperback. This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication. Series: SpringerBriefs in Business. Num Pages: 90 pages, 15 black & white illustrations, biography. BIC Classification: KJH; KJMV6; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 142.
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of ... Read more
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
90
Condition
New
Series
SpringerBriefs in Business
Number of Pages
80
Place of Publication
Berlin, Germany
ISBN
9783642321498
SKU
V9783642321498
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Laura Michelini
Laura Michelini is Assistant Professor in Business Organization at the LUMSA University of Rome. She is also Visiting Professor and teaches the course “Corporate Social Responsibility” at ISCEM University of Lisbon. She has worked for several years in UNICEF Italy, where she was in charge of managing profit/not-for-profit partnership. Her current research and teaching interests involve issues in corporate social ... Read more
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