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Staying the Consumption Course
Benjamin Krischan Schulte
€ 61.81
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Description for Staying the Consumption Course
Paperback. Num Pages: 245 pages, 28 black & white illustrations, 37 black & white tables, biography. BIC Classification: KJSM; KJT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 330.
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as ... Read more
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
245
Condition
New
Number of Pages
228
Place of Publication
, Germany
ISBN
9783658087876
SKU
V9783658087876
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Benjamin Krischan Schulte
Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
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