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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Richard Gibbs
€ 52.99
€ 47.88
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Description for Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Hardback. Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity. Num Pages: 256 pages, 1, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 21. Weight in Grams: 574.
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic ... Read more will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity. Show Less
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic ... Read more will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity. Show Less
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
258
Format
Hardback
Publication date
2009
Condition
New
Weight
574g
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780749454845
SKU
V9780749454845
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard Gibbs
Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels. Andrew Humphries is currently CEO of SCCI Ltd, a ... Read more
Reviews for Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials." "The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators."
Engineering & Technology
Engineering & Technology