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Strategic Public Relations
Norman . Ed(S): Hart
€ 63.93
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Description for Strategic Public Relations
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 ... Read more
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 ... Read more
Product Details
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
332
Condition
New
Number of Pages
313
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349134830
SKU
V9781349134830
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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