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Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Mike Rosenberg
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Description for Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Hardback. .
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish 1 percenters . To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn't optional - all businesses must have a strategy to deal with sustainability and, like any ... Read more
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish 1 percenters . To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn't optional - all businesses must have a strategy to deal with sustainability and, like any ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Series
IESE Business Collection
Condition
New
Number of Pages
228
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137501738
SKU
V9781137501738
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-23
About Mike Rosenberg
Mike Rosenberg is an Assistant Professor at IESE Business School. Professor Rosenberg joined the faculty at IESE after working for more than 15 years as a Management Consultant for companies such as Arthur D. Little, A.T. Kearney, and Heidrich & Struggles working in Europe, North America, and Asia. ... Read more
Reviews for Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Strategy and Sustainability reads very well and the blend of facts, views, and historical and technical data is a source of continuous inspiration. The recognition that perceptions and realities are highly influenced by regional and developmental factors makes the book very insightful. - Jose Lopez, Member ... Read more