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Subject to Change
Peter Merholz
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Description for Subject to Change
Hardback. To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish. Num Pages: 178 pages, Illustrations. BIC Classification: AKP; KJMV6. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 2. Weight in Grams: 356.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ... Read more
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
O'Reilly Media, Inc, USA United States
Number of pages
178
Condition
New
Number of Pages
178
Place of Publication
Sebastopol, United States
ISBN
9780596516833
SKU
V9780596516833
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Peter Merholz
Peter Merholz is President and one of the founders of Adaptive Path. For more than six years, Peter has been instrumental in developing Adaptive Path's ability to provide world-class consulting, training and public events. At Adaptive Path, Peter began with a focus on information architecture, and over time expanded his knowledge to include product strategy, user research and practice development. ... Read more
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