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Targeted Advertising Technologies in the ICT Space
Christian Schlee
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Description for Targeted Advertising Technologies in the ICT Space
Paperback. Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research, interesting use cases in the Web, IPTV, in the mobile environment, and in converged scenarios are identified and described from a user perspective. Num Pages: 339 pages, 80 black & white illustrations, 7 black & white tables, biography. BIC Classification: KJSA; UF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 483.
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2013
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
339
Condition
New
Number of Pages
339
Place of Publication
Weisbaden, Germany
ISBN
9783834823953
SKU
V9783834823953
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christian Schlee
Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.
Reviews for Targeted Advertising Technologies in the ICT Space
From the book reviews: “This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels … . the book is well structured and presented as a research treatise on the subject. It will also be useful to media professionals working in the ICT space.” (C. S. Arora, Computing ... Read more