Team Sports Marketing
Kirk Wakeland
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
Team Sports Marketing shows that while many aspects of sports marketing are thought ... Read more
Support materials for professors and students are available at www.teamsportsmarketing.com.
Show LessProduct Details
Reviews for Team Sports Marketing