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The Anatomy of Humbug: How to Think Differently about Advertising
Paul Feldwick
€ 24.99
€ 18.50
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Description for The Anatomy of Humbug: How to Think Differently about Advertising
Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more ... Read more
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more ... Read more
Product Details
Publisher
Troubador Publishing
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
256
Place of Publication
Market Harborough, United Kingdom
ISBN
9781784621926
SKU
V9781784621926
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-10
About Paul Feldwick
Paul Feldwick worked in an advertising agency for over thirty years. Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master’s degrees from the University of Bath School of Management and Ashridge Business School.
Reviews for The Anatomy of Humbug: How to Think Differently about Advertising
“A unique and extraordinary book”
Rory Sutherland
Ogilvy London
'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good'
Darren Ingram Media
Rory Sutherland
Ogilvy London
'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good'
Darren Ingram Media