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The Art of Client Service: The Classic Guide, Updated for Today´s Marketers and Advertisers
Robert Solomon
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€ 25.41
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Description for The Art of Client Service: The Classic Guide, Updated for Today´s Marketers and Advertisers
Hardcover. Num Pages: 272 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
A practical guide for providing exceptional client service
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful ... Read more
Show LessProduct Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9781119227823
SKU
V9781119227823
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Robert Solomon
ROBERT SOLOMON is the world’s leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients. Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for ... Read more
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