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17%OFFLittler - The Blackwell Encyclopedia of Management, Marketing - 9781405102544 - V9781405102544
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The Blackwell Encyclopedia of Management, Marketing

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Description for The Blackwell Encyclopedia of Management, Marketing Hardcover. This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Editor(s): Littler, Dale. Series: Blackwell Encyclopaedia of Management. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 28. Weight in Grams: 872.
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends

Product Details

Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
416
Condition
New
Series
Blackwell Encyclopaedia of Management
Number of Pages
416
Place of Publication
Hoboken, United Kingdom
ISBN
9781405102544
SKU
V9781405102544
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Littler
Professor Dale Littler of the Manchester Business School, The University of Manchester has held a number of senior positions at the Manchester School of Management including the Head of the Manchester School of Management and Dean of Management. He established the Customer Research Academy and the Centre for Applied Management Research. Dale Littler has been a visiting professor at ... Read more

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